This Cookie Policy explains how FELLOWTAIL uses cookies and similar technologies when you visit fellowtail.shop.
It should be read together with our Privacy Policy, which explains how we handle personal information more generally.
1. What Are Cookies?
Cookies are small pieces of information that may be stored on your browser or device when you visit a website. They can help a website operate, remember certain choices, understand how the website is used and support other functions.
Similar technologies, such as pixels, tags and other storage or access technologies, may perform related functions. References to cookies in this policy include similar technologies where appropriate.
2. How FELLOWTAIL Uses Cookies
FELLOWTAIL may use cookies and similar technologies to operate and secure our Shopify store, support shopping and checkout functions, remember permitted preferences, understand website performance and, where permitted, support advertising and measurement.
The technologies actually used may change as our website, Shopify configuration and connected services are updated.
3. Strictly Necessary Technologies
Some technologies are necessary for functions requested by the customer or for the secure and effective operation of those functions. Depending on the circumstances, these may support features such as:
- Shopping basket and checkout functionality;
- Payment and transaction processes;
- Security and fraud prevention;
- Network and service operation; and
- Remembering choices necessary to provide a requested service.
Where applicable law allows a technology to be used without consent because a relevant exception applies, we may use it without asking you to opt in first.
4. Functional and Preference Technologies
Certain technologies may help the website remember choices or adapt its appearance or functionality to preferences.
Whether consent is required depends on the purpose of the technology and whether the conditions of an applicable legal exception are satisfied. Where consent is required, the technology should only be used in accordance with your consent choice.
5. Analytics
We use Google Analytics as part of our website analytics setup. Analytics can help us understand matters such as how visitors interact with the store and how website pages perform.
UK rules provide an exception for certain storage or access carried out solely for qualifying statistical purposes, subject to specific legal conditions. We will only rely on an exception where the relevant requirements are satisfied. Where an analytics use does not qualify for an exception and consent is required, it should only operate in accordance with your consent choice.
6. Advertising and Marketing Technologies
Our website is configured with services that may support online advertising and advertising measurement, including Google Ads, the Google & YouTube sales channel and Meta Pixel.
Where storage or access technologies are used for online advertising, tracking or profiling purposes, they require consent under applicable UK rules. These technologies should not be activated for those purposes before the required consent has been provided.
You can refuse advertising technologies without preventing access to the ordinary shopping functions of our website that do not depend on those technologies.
7. Third-Party Technologies
Some technologies used on our store may be provided or operated by third parties that support our ecommerce services.
Depending on the services used and your choices, these may include technologies associated with:
- Shopify;
- Google services;
- Meta services;
- Track123; and
- Payment and checkout providers made available through our store.
Third-party providers may process information according to their own privacy notices and applicable legal obligations.
8. Shopify
FELLOWTAIL is hosted on Shopify. Shopify may use cookies and similar technologies as part of the operation, security, shopping, checkout and other functionality of the ecommerce platform.
9. Order Tracking
FELLOWTAIL uses Track123 to provide order-tracking functionality. Technologies associated with this service may be used when you access tracking features.
Our customer-facing tracking destination is Track Your Order.
10. Cookie and Privacy Choices
Where consent is required, our consent mechanism should allow you to make choices about non-essential technologies before they are activated for purposes requiring consent.
Refusing optional technologies should not be treated as consent, and simply continuing to browse the website does not by itself constitute consent to technologies that require a positive consent choice.
Where available, you can revisit the cookie or privacy settings provided on our website to review or change your choices.
11. Withdrawing Consent
Where we rely on your consent for a cookie or similar technology, you can withdraw that consent for future use through the cookie or privacy controls made available on our website.
Withdrawing consent does not make earlier processing based on valid consent unlawful.
12. Browser Controls
Most web browsers also provide controls that allow you to view, delete or block cookies. The exact controls vary by browser and device.
Blocking all cookies may affect website functions that depend on technologies necessary to provide features you request, such as basket or checkout functionality.
13. Cookie Duration
Cookies and similar technologies may operate for different periods. Some last only for a browsing session, while others may remain for a longer period according to their purpose, configuration and the relevant service provider.
We do not state a single fixed duration for every technology because the technologies and configurations used by our store may differ and may be updated.
14. Changes to Our Cookie Use
We may update the technologies used by our store as our website and connected services change.
Where a change affects the information we need to provide or the consent required from visitors, we will update our disclosures and consent arrangements as appropriate.
15. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes to our technology, services, business practices or applicable requirements. The current version will be published on this page.
16. Contact Us
If you have questions about our use of cookies or similar technologies, please contact:
FELLOWTAIL
5 The Village
Charlton Road
London
SE7 8UG
United Kingdom
Email: support@fellowtail.shop
You can also visit our Contact Us page.